Today's Word 👉 Horizons

A symbol of possibility, discovery, and the pursuit of new adventures

October 02, 2025

In partnership with

Take a minute and get one word smarter. Yes, only a minute!

Horizons (HOR-i-zuhns) (noun): The line where the earth or sea seems to meet the sky—a symbol of possibility, discovery, and the pursuit of new adventures in travel and life.

“You cannot swim for new horizons until you have courage to lose sight of the shore.”

— William Faulkner in his 1959 novel The Mansion

In The Mansion, horizons are both literal and metaphorical. The grand Southern mansion itself, with its imposing presence and expansive views, represents the shifting social and economic landscapes of the South—a horizon of old traditions fading and new realities arising. Characters stand on personal and societal thresholds, looking toward uncertain futures shaped by loyalty, ambition, and change.

SMARTER INSIGHT
Faulkner paints horizons as places of tension and transformation, where the familiar meets the unknown. Like Faulkner’s characters, travelers confront horizons as invitations to leave old ways behind and step toward new possibilities, even when the path is uneasy or unclear.

USE IT TODAY
When facing your own horizons—new adventures, challenges, or growth moments—embrace the uncertainty. Horizons remind us that growth requires stepping toward the unknown, carrying with us lessons from the past but open to what lies ahead. What horizon calls you today?

Help Us Get Slightly Smarter

How did you like today's email?

Login or Subscribe to participate in polls.

WORKWEEK

Your boss will think you’re a genius

Optimizing for growth? Go-to-Millions is Ari Murray’s ecommerce newsletter packed with proven tactics, creative that converts, and real operator insights—from product strategy to paid media. No mushy strategy. Just what’s working. Subscribe free for weekly ideas that drive revenue.

HAUS

Smarter Marketing Starts Here

Most marketers waste money on channels that don’t actually drive results. The secret? Incrementality.

Our free ebook, Unlocking Incrementality: A Guide for Marketing Success, shows you how to measure what really moves the needle—so you can stop guessing and start scaling.

Inside, you’ll discover:

  • The difference between attribution and true incrementality

  • Proven testing methods to measure real impact

  • How to double down on the channels that actually work

  • Case studies from top brands already seeing outsized ROI

Don’t just run campaigns. Run campaigns that count.