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š Inner Excellence
Train Your Mind for Extraordinary Performance and the Best Possible Life by Jim Murphy
Your outer world is a reflection of your inner world. Master your mind, and you master your life.

EDITORāS NOTE
Super Bowl Book Battle: Birds Edition
If you caught us on Tuesday, you read Scottās Book Spotlight, a nod to the Kansas City Chiefs. Now, itās time for the Philly Special.
Iām no fan of the Eaglesāthey took down my St. Louis Rams on their way to the Super Bowl. But since I was born in The City of Brotherly Love (and went back for college), Iāll give them their due.
Todayās book, Inner Excellence, was unofficially selected by Philadelphia Eagles WR A.J. Brown, who āwent viralā for his sideline reading stunt. Lucky for author Jim Murphy, sales of the book spiked by 53,000,000% (yes, 53 million percent), rocketing it up to #1 on Amazon.
Enjoy the bookāand enjoy the big game.
But first, forward this email to an Eagles fan in your life! š¦
ā Andrew

Extraordinary performance isnāt just about talentāitās about mastering the mind.
In Inner Excellence, Jim Murphy distills years of coaching elite athletes and business leaders into a powerful guide for mental mastery. He reveals how top performers cultivate clarity, resilience, and a winning mindsetāproving that success starts from within.
This book isnāt just about performing under pressure; itās about transforming your mindset to unlock your full potential in every area of life.
SMARTEST TAKEAWAYS
The Three Core Pillars of Extraordinary Performance
1ļøā£ Master Your Focus: Success isnāt about doing moreāitās about doing what matters with total clarity. Murphy emphasizes the power of presence and eliminating mental clutter to stay locked in on your goals.
2ļøā£ Reframe Pressure as a Gift: High performers donāt fear pressure; they embrace it. By shifting your mindset, you can turn anxiety into an advantage and thrive in high-stakes moments.
3ļøā£ Trust the Process, Not the Outcome: Instead of obsessing over results, focus on the daily habits that lead to success. Murphy explains how detaching from results and committing to the journey creates lasting excellence.
A.J. Brown was reading a book on the bench š
(šŗ FOX)
ā SportsCenter (@SportsCenter)
12:24 AM ⢠Jan 13, 2025
INSIGHTFUL EXAMPLE
From Overwhelmed CEO to Visionary Leader
A CEO of a struggling company was constantly putting out fires, chasing short-term wins, and drowning in stress. His reactive leadership drained his team and stalled growth.
Embracing Inner Excellence changed everything. He cut distractions and refocused his team on a clear vision. Instead of seeing pressure as a threat, he used it to sharpen his decision-making. By trusting the process and prioritizing steady progress over quick fixes, his companyās culture improved, momentum returned, and success followedānot from working harder, but by thinking differently.
BOOK FACTS
Inner Excellence
Published: May 1, 2020
Print length: 360 pages
Listening length: 10:29
Ratings: 4.8 Amazon, 4.3 Goodreads

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NFL ON ESPN
A.J. Brown Explains His Sideline Reading Incident
CBS NEWS: THE DAILY REPORT
Author Jim Murphy Talks āGoing Viralā


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