Today's Word 👉 Liquidity

The ease with which an asset can be converted into cash without affecting its price.

In partnership with

Take a minute and get one word smarter. Yes, only a minute!

Liquidity (lih-KWID-uh-tee) (noun): The ease with which an asset can be converted into cash without affecting its price.

“Think of liquidity as the fuel that keeps your investments running smoothly—too little, and you might stall when you need cash the most.”

— Michael Lewis, The Big Short

In The Big Short, Michael Lewis’ character-rich and darkly humorous account of the 2008 financial crisis, he highlights how liquidity can turn markets from stable to chaotic in seconds. Assets like stocks usually have high liquidity, while real estate or collectibles might take longer to sell at a fair price.

SMARTER INSIGHT
Liquidity isn’t just about cash; it’s about how quickly and easily you can turn assets into cash to seize opportunities or weather storms. Being aware of an asset's liquidity helps you balance growth and safety in your portfolio.

USE IT TODAY
Next time you consider an investment, ask: How quickly could I sell this if I needed cash? Understanding liquidity can save you from being stuck in an illiquid asset when liquidity is most needed.

Help Us Get Slightly Smarter

How did you like today's email?

Login or Subscribe to participate in polls.

BELAY

You don’t have to stay stuck.

Stop doing it all. Start leading again. Access the next phase of growth with BELAY’s free resource, Delegate to Elevate.

HAUS

Smarter Marketing Starts Here

Most marketers waste money on channels that don’t actually drive results. The secret? Incrementality.

Our free ebook, Unlocking Incrementality: A Guide for Marketing Success, shows you how to measure what really moves the needle—so you can stop guessing and start scaling.

Inside, you’ll discover:

  • The difference between attribution and true incrementality

  • Proven testing methods to measure real impact

  • How to double down on the channels that actually work

  • Case studies from top brands already seeing outsized ROI

Don’t just run campaigns. Run campaigns that count.

GO-TO-MILLIONS

Your boss will think you’re a genius

You’re optimizing for growth. Go-to-Millions is Ari Murray’s ecommerce newsletter packed with proven tactics, creative that converts, and real operator insights—from product strategy to paid media. No mushy strategy. Just what’s working. Subscribe free for weekly ideas that drive revenue.