- Slightly Smarter
- Posts
- 📖 The Business of You
📖 The Business of You
Ask the Right Questions, Tell Your Story, and Lead Your Life by Marnie Stockman & Nick Coniglio
“The most important investment you’ll ever make isn’t in a job, a degree, or a title. It’s in you.”
What if you ran your life like a business?
In The Business of You, entrepreneurs Nick Coniglio and Marnie Stockman use a fictional story to teach students and emerging leaders to think like a CEO—of themselves.
It’s a must read for every high school and college student, or any jobseeker looking to get to the next level.

SMARTEST TAKEAWAYS
Be the CEO of You, Inc.
1️⃣ You Are a Brand: Your personal brand isn’t just what you say, it’s the story others tell about you when you’re not in the room. Discover your values, develop your voice, and share your story with confidence. You are your own best pitch—learn to own it.
2️⃣ Ask Better Questions: Success isn’t about having all the answers, it’s about knowing how to ask the right questions. Learn to make smarter decisions and manage your energy—because clarity starts with the right questions.
3️⃣ Invest Your Time Wisely: Time is your most valuable asset. Choose the right commitments, say no when you need to, and focus on what moves you forward—not just what’s urgent.
4️⃣ Build Your Boardroom: Surround yourself with mentors who guide, connectors who open doors, and challengers who push you to improve. A great CEO knows who to ask, not just what to know.
INSIGHTFUL EXAMPLE
Reality Check
Sydney, the book’s heroine, starts off stuck. She thought she did everything right—she got good grades and had decent internships, but now feels invisible in a crowded job market. Through work with mysterious mentors and a secretive “Blue” company, she learns to define Sydney Inc.—her unique values and story—and advocate for herself with real confidence. By the book’s end, she’s no longer waiting for opportunities. She’s creating them.
BOOK FACTS
The Business of You
First published: August 14, 2025
Print length: 208 pages
Listening length: N/A
#1 New Release in Job Hunting & Career Guides on Amazon


Just like a great company, You Inc. has key departments—each one teaches you how to lead your life with clarity, confidence, and character. Step inside.
People & Culture
Product Development
Marketing
Finance
Learning & Development
Sales
Operations
The Office of the CEO
Then buy a copy for a student in your life.

Help Us Get Slightly SmarterHow did you like today's email? |
❤️ Love today’s email? Don’t keep us a secret!
If you know someone who may find it useful, please share it with them and encourage them to sign up (copy URL here).

1440 MEDIA
Fact-based news without bias awaits. Make 1440 your choice today.
Overwhelmed by biased news? Cut through the clutter and get straight facts with your daily 1440 digest. From politics to sports, join millions who start their day informed.
MONEY
Myth: Pet insurance isn’t worth the money
Did you know that one pet health emergency can cost up to $10,000? That could put a huge strain on your savings or even force you to max out your credit cards. Protect your budget and your pet by thinking ahead and choosing a plan that works for both of you.
PACASO
From Italy to a Nasdaq Reservation
How do you follow record-setting success? Get stronger. Take Pacaso. Their real estate co-ownership tech set records in Paris and London in 2024. No surprise. Coldwell Banker says 40% of wealthy Americans plan to buy abroad within a year. So adding 10+ new international destinations, including three in Italy, is big. They even reserved the Nasdaq ticker PCSO.
Paid advertisement for Pacaso’s Regulation A offering. Read the offering circular at invest.pacaso.com. Reserving a ticker symbol is not a guarantee that the company will go public. Listing on the NASDAQ is subject to approvals.