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Ask the Right Questions, Tell Your Story, and Lead Your Life by Marnie Stockman & Nick Coniglio
âThe most important investment youâll ever make isnât in a job, a degree, or a title. Itâs in you.â
What if you ran your life like a business?
In The Business of You, entrepreneurs Nick Coniglio and Marnie Stockman use a fictional story to teach students and emerging leaders to think like a CEOâof themselves.
Itâs a must read for every high school and college student, or any jobseeker looking to get to the next level.

SMARTEST TAKEAWAYS
Be the CEO of You, Inc.
1ď¸âŁ You Are a Brand: Your personal brand isnât just what you say, itâs the story others tell about you when youâre not in the room. Discover your values, develop your voice, and share your story with confidence. You are your own best pitchâlearn to own it.
2ď¸âŁ Ask Better Questions: Success isnât about having all the answers, itâs about knowing how to ask the right questions. Learn to make smarter decisions and manage your energyâbecause clarity starts with the right questions.
3ď¸âŁ Invest Your Time Wisely: Time is your most valuable asset. Choose the right commitments, say no when you need to, and focus on what moves you forwardânot just whatâs urgent.
4ď¸âŁ Build Your Boardroom: Surround yourself with mentors who guide, connectors who open doors, and challengers who push you to improve. A great CEO knows who to ask, not just what to know.
INSIGHTFUL EXAMPLE
Reality Check
Sydney, the bookâs heroine, starts off stuck. She thought she did everything rightâshe got good grades and had decent internships, but now feels invisible in a crowded job market. Through work with mysterious mentors and a secretive âBlueâ company, she learns to define Sydney Inc.âher unique values and storyâand advocate for herself with real confidence. By the bookâs end, sheâs no longer waiting for opportunities. Sheâs creating them.
BOOK FACTS
The Business of You
First published: August 14, 2025
Print length: 208 pages
Listening length: N/A
#1 New Release in Job Hunting & Career Guides on Amazon


Just like a great company, You Inc. has key departmentsâeach one teaches you how to lead your life with clarity, confidence, and character. Step inside.
People & Culture
Product Development
Marketing
Finance
Learning & Development
Sales
Operations
The Office of the CEO
Then buy a copy for a student in your life.

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