Today's Word 👉 Zeitgeist

The vibe of an era

October 23, 2025

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Zeitgeist (TSYT-gyst) (noun): The defining spirit or mood of a particular time in history, especially as shown by the ideas and beliefs of the era.

The word literally means “time spirit” in German, and it perfectly captures that hard-to-describe yet deeply felt “vibe” of an era. Think disco and optimism of the ’70s, the tech-fueled ambition of the 2000s, or today’s mix of hyperconnection, wellness, and nostalgia. Every decade has its zeitgeist—a pulse that drives what we wear, create, post, and even dream about.

“Art is the mirror through which a society sees its own zeitgeist.”

— Glenn Adamson, Fewer, Better Things

SMARTER INSIGHT
The zeitgeist isn’t just something you observe; it’s something you participate in whether you realize it or not. By noticing it, you begin to see the invisible forces shaping your current world... and your own choices within it.

USE IT TODAY
Look around—what’s the zeitgeist of your circle right now? Minimalism? Hustle culture? Romanticizing slow living? Noticing the trend is the first step to deciding if you want to ride the wave or chart your own current.

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