📫 Truth & Inversion – Weekend Words #069

Your weekend words are: Truth and Inversion.

“Regardless of whether the statement was true or false, belief in the truth of the claim went up as a function of repetition. In other words, the more often you hear a statement, the more ‘true’ it sounds. This became known as the illusory truth effect.”

— Sander van der Linden, Foolproof

More from the book in Tuesday’s spotlight

“In short, amateurs should invert the problem. Rather than trying to win, they should simply maximize the odds of not losing.”

— Farnam Street blog, Avoiding Stupidity is Easier Than Seeking Brilliance

More on inversion in Thursday’s featured article

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